Branding your company is sometimes one of the hardest things a company has to do. Whether you’re starting up a new company or in the process of rebranding your current one, the logo is hands-down a crucial part in creating the right image — after all, it’s going to be on almost everything you put out, right? Here are a few things to keep in mind when creating a new logo.
Simplicity is Key
When creating your logo, it’s important to understand that this doesn’t have to showcase the entirety of your graphic design skills. In fact, some of the most popular logos have little to no text in them at all. Your logo acts as an emblem, and if too complicated, will fail to engage the audience.
Make Your Logo Universally Appealing
Your logo is not only for you, it’s for the people. Everyone will see your logo, and it’s extremely important to not only create something versatile, but innovative in its design. With regard to versatility, it’s critical that your logo has the ability to be utilized in many different aspects. If it looks great on your storefront window but not so good on a coffee mug, it’s probably a good idea to go back to the drawing board. Additionally, logos that are interchangeable in regard to color work best — a great place to draw inspiration is from popular corporations who have simple logos as well. These companies often have logos that look suitable in different colors.
Your Logo Should Tell A Story
These days, creating a simple logo with lines and patterns isn’t enough to captivate your customer base. If you’re creating a complex logo, it should tell some sort of story. If you’re going to rebrand your entire company and start with a new logo, you might want to think of things that not only inspire you, but your company as a whole. Letting your customers know that you care about your business and its beliefs down to the logo is a great way to build loyalty — Everything about your brand should tell a story.
At Chief Graphix, we offer a wide variety of custom signs and graphics to help you prepare for any occasion coming your way! To learn more about our services, call 516-883-SIGN today, and let our graphic professionals guide you through every step of the process.