Wrapping a car is one of the best ways to promote a business 24/7, with infinite ROI possibilities — who wouldn’t want a rolling billboard? Not only is this vehicle going anywhere you go to serve as an advertisement, but the cost is much less expensive for something that retains value down the line, and has no contractual obligations. In fact, More than 70 percent of commuters have said they read and retain information from vehicle wrap advertising. If you’re thinking about a vehicle wrap, here are a few things to consider before making the decision.
Don’t Make It Too Wordy
Your wrap is supposed to be quick and to the point. Picture a car driving by you on the highway — could you read 500 characters of text on a 6-foot panel in the matter of a few seconds? The answer is probably no. This is why when brainstorming the design, you should stick to something short and sweet. Consider using your brand name and the main services you offer. In certain areas, it’d also be appropriate to list a phone number, website, email, and maybe even a slogan if it works!
Make it Stand Out
The most popular car colors in America are silver, black, and white. If you’re wrapping a car to gain attention, it’s crucial to stay away from neutral and bland colors. We suggest colors that not only go along with your branding and services, but catch the eye of those who will see it. After all, you want a return on the investment, right? If you can gain the attention of those who you’re targeting, you have a higher chance of inquiry regarding your product/service!
Leave It To The Professionals
If you’re thinking about this advertising platform, it’s important to understand that this isn’t your typical do-it-yourself (DIY) project. You’ll need your images printed on a high quality vinyl, as well as an expert installation — peeling and bubbly vinyl will not look professional and can actually hurt your company from gaining any credibility. The average vehicle wrap uses between 65-75 feet of vinyl, and mistakes can be very costly! It’s best to leave it to those who know the ropes.
If you’re thinking about a vehicle wrap for your small or big business, Chief Graphix can help! With combined experience of over 25 years, our team of design consultants can assist you from conception to completion, guiding you through every step of the decision process. Whether you want a full wrap, a partial wrap, or simple lettering, we can transform your vehicle in no time! To learn more about how we can help your business take its advertising campaign on the road, call 516-883-SIGN!