Planning a trade show doesn’t have to include the stress we’ve all heard about– Sure, there are a ton of factors that go into the proper execution of your booth, but it doesn’t have to be a daunting process. By being proactive about what you’ll need for your show, executing it properly won’t be anything more than a walk in the park! Here are some things to keep in mind when planning your next trade show appearance.
- Set realistic goals for yourself. If you have a budget in mind, stay within those limits. There are a number of ways to save money and still show up with quality visuals such as signage to present at the show– hey, we’re someone who can help with that!
- Think about your customer before anything. What is this trade show about? Think about what they’ll be looking for, and how you can help them find it (or find you). How are you planning for the future of your business and clientele?
- Have your brand ready. If you’re advertising something. it’s best to rehearse this type of information in order to speak at your highest level of knowledge. Your competence is something people will look for and critically assess as you speak with them. If you can convey your intellect, people will feel more comfortable in trusting you with their work.
- Be memorable! There are going to be hundreds of other vendors at this show! It’s imperative that your goals include sticking out. We’re not asking you to dress up like dinosaurs and clowns (unless you’re a birthday party entertainer, which is totally cool) but you should have something that people will remember you by. Offer coffee mugs to those who fill out an email sign-up list, or encourage them to ‘like’ your facebook page, and reward them for doing so. This way, they’re approaching you, engaging with you in two places, and you have optimal time to turn a passerby into a customer.
If you’re looking for something that helps you stand out at your next trade show or exposition, we specialize in everything from custom banners to vehicle wraps. In addition to creating positive rapport, it will help create the professional look you’ll need at your trade show.
Chief Graphix offers everything from custom decals to banners in order to attract the right attention for you and your business. For all of your exposure needs, you can reach us at 516-858-3017 , or fill out our form here.