Advertising is about perception. Chief Graphix is in the business of building a perception of our clients’ businesses for the public to see and buy into. Our clients are looking for a professional, cohesive and unified presentation of brand identity. Implementing our customers’ brand successfully includes how their brand is portrayed on their vehicles. Without […]

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Wrap advertising, also described as mobile billboards, is a marketing practice that involves partially or completely covering a vehicle in advertising. In the past, train companies routinely painted their names and logos on the sides of boxcars or locomotives. In the latter part of the 20th century, Germany produced a vinyl vehicle wrap that could […]

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Wrap advertising is a marketing practice that partially or completely covers a vehicle in advertising. This is also described as a mobile billboard. It is accomplished by painting the outside of a vehicle with advertising information but in the 21st century, wrap advertising involves the use of decals, which are large vinyl sheets. The sheets […]

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