Picking the perfect font for your sign project can be a lot of pressure. The font that you choose says a lot about your company and can really make or break the effect that your signage has on your target audience. Unfortunately, there are no rules set in stone that tell you which fonts are a go and which are a no, but luckily we can offer this font choosing guide to help you navigate the process.

Choose the Perfect Font
Set the mood. Every typeface has their own look and feel, so you’ll want to make sure that the font you choose correctly captures the tone you’re looking to convey. Just by looking at a font you should be able to gauge whether it projects “fun and flirty,” “stern and serious,” or any other mood that it may be eliciting.

Stick to the basics. Though fun and unusual typefaces are sometimes called for, more times than not sticking with something old and faithful in the Helvetica, Arial or Times New Roman realm is the way to go. If you do feel the need to use a quirky font, use it sparingly as a title or header and supplement with a more traditional font for large bodies of text.

Combine with care. Using a combination of more than one font is a good idea to keep things visually appealing and eye-catching. The rule of thumb when it comes to combining typefaces is to pair a natural serif and a sans serif together. These two font types compliment each other very well and are easy on the eyes.

Limit your selection. Though combining typefaces is encouraged, using more than two or three fonts in a single design is frowned upon. Beyond the third font choice the design begins to look cluttered and disorganized, and sometimes even three is too much!

Consider legibility. Always remember that in order for your signs to be effective, your audience must be able to read what they say. Though many script style fonts are beautiful, they are not always the best choice when it comes to being clear and easily decipherable. After you’ve chosen your font combinations, always take a step back and ask yourself, “if I didn’t know what this said already, would I be able to make it out?” It can help to get a second eye as well!

If you still can’t find the perfect font for your custom signage, vehicle wrap or window graphic, just leave it to the experts at Chief Graphix. With more than 25 years of experience under our belt, you can trust that we’ll lead you in the right direction for all of your custom branding needs.

For more information, click here to visit us on the web or call 516-883-SIGN today!

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