An average local street fair is arguably one of the best marketing opportunities you’ll have as a business. Not only are residents of the area in attendance, but people often travel far and wide in hopes of finding fun things to do during their days off. If you’re trying to get yourself out there, consider renting space at an event like this — you’ll have thousands of new potential customers!
- The first step is to make sure you’re prepared. If you’re selling a product, make sure to bring a ton of it — you never know if it’ll be a hit! Some products warrant samples too; people LOVE free samples. This is an infallible tactic to attract people.
- Wow them as the walk by. Due to the nature of fairs like this, everyone is going to be vying for attention. Your job is to attract attention and be enticing enough to have them come over. If you’re a service-based industry, bring completed work with you! The best thing you can do is showcase physical results and attract anyone who is somewhat interested.
- Custom signage is extremely effective. If the average person is 6 feet tall, consider something such as a standing flag. You’ll be visible above the average line of sight, which gives you a better chance at being seen. Be sure to include your logo, and bright colors. Table displays are also a great way to reaffirm your brand’s look and appeal to customers.
Thinking about creating the ultimate display at fairs and shows this year? Let us help! We’re a full-service custom signage company ready to tackle the jobs that help you gain maximum exposure!
At Chief Graphix, we know that custom signage is key for expressing your business, which is why we are dedicated to providing the best solutions in custom graphics. To learn more about how we can help, call 516-883-SIGN today or visit us on the web.